Building a profitable business requires a positioning that’s UNIQUE and stands out from the crowd. In this cutting edge and practical class, I will guide you through a step-by-step process so you can create your own brand marketing strategy.
Review of the documents you'll be using during the class.
Your Working Documents
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Session 1
In this first class, we'll talk and work on the first five topics: 1.Competitors Research 2.Keywords 3.Credibility 4.Core Values 5.Brand Positioning Statement
Your documents
3
Session 2
In this second class, we're going to address the four next topics: 1.Functional Benefits 2.Emotional Benefits 3.Brand Personality 4.Company Vision
Your document
4
Session 3
Welcome to the 3rd class. Before we go into the next topics, we will review your competitors spreadsheet to analyze your data and keywords.
Now let's address two topics: 1.Audience and their persona 2.Business Classification
You can download the presentation slides.
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Session 4
In this last class, we are concluding with the last two topics: 1.Mission Statement 2.Tag line
